My Banned Words for 2017

by Shelly Palmer  Just for fun, here is a list of buzzwords, biz speak, and hipster droppings that should be banned from every business meeting forevermore. In my last banned word rant, I opined about a proleptic conversation that began, Client: “Our Big Data Rock...

The Undercover Effect

By Ivy Cohen | President and CEO, Ivy Cohen Corporate Communications Three characteristics that make undercover brands sought-after Exclusivity – A brand that’s available only to a select group can become more desirable or more elite. Sometimes it may be...