THE STARTUP ROADMAP: 10 profit principles get at the nub of how startups makes consistent profits and how they can help you build an enduring business that produces sustainable profits as well.

1. Build a Business Based on Your Distinctive Competence
2. Develop and Deliver a Superior Value Proposition
3. Don’t Start Up Until…
4. Take Charge of the Money and Control It
5. Create a Profit-Based Reward Structure
6. Recognize and Hire “Lightning in a Bottle”
7. Create Profit Centers to Scale Your Business
8. Augment Profits with Proprietary Technology
9. Build a Financial War Chest for Strategic Advantage
10. Behave Ethically, and Profits Will Follow

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