Manish Chowdhary, founder & CEO of GoECart, said that he bases his way of hiring on Daniel Pink’s studies. Pink, author of The Truth of Motivation, researched behaviors to figure out what really motivates employees. “He was trying to dispel certain myths that people have,” explained Chowdhary.  “What he arrived at is that the three things most people truly value is Autonomy, the ability to direct their own lives; Mastery, you want to do something really well and be a master at it; and Purpose — you want to be part of something that is bigger than yourself. Basically, financial rewards are not the true motivation.”